Lead design without becoming a manager
Lead design without becoming a manager
A live, 5-week design strategy course that will take you from order taker to decision maker.
A live, 5-week design strategy course that will take you from order taker to decision maker.
Lead design without becoming a manager
A live, 5-week design strategy course that will take you from order taker to decision maker.
What's in it for you?
What's in it for you?
What's in it for you?
Become the leader of the expedition. Help others navigate the murky waters of complexity, chaos and uncertainty. You'll learn a tried and tested framework for designing the right product for every scenario from a seasoned individual contributor.
Become the leader of the expedition. Help others navigate the murky waters of complexity, chaos and uncertainty. You'll learn a tried and tested framework for designing the right product for every scenario from a seasoned individual contributor.
Become the leader of the expedition. Help others navigate the murky waters of complexity, chaos and uncertainty. You'll learn a tried and tested framework for designing the right product for every scenario from a seasoned individual contributor.
Find the right problems
Learn how to unearth and communicate problems regardless of how much you know about the domain/product to start.
Find the right problems
Learn how to unearth and communicate problems regardless of how much you know about the domain/product to start.
Find the right problems
Learn how to unearth and communicate problems regardless of how much you know about the domain/product to start.
Design for the ideal customer
Learn how to identify, articulate and document the outcomes of the ideal customer for an organisation, product and/or feature.
Design for the ideal customer
Learn how to identify, articulate and document the outcomes of the ideal customer for an organisation, product and/or feature.
Design for the ideal customer
Learn how to identify, articulate and document the outcomes of the ideal customer for an organisation, product and/or feature.
Master leading product discovery
Learn how to identify gaps in your knowledge and create a plan to deliver design over weeks, months or years.
Master leading product discovery
Learn how to identify gaps in your knowledge and create a plan to deliver design over weeks, months or years.
Master leading product discovery
Learn how to identify gaps in your knowledge and create a plan to deliver design over weeks, months or years.
Manage tradeoffs effectively
Learn how to garner support and alignment to scope the right MVP/MLP/features for every scenario.
Manage tradeoffs effectively
Learn how to garner support and alignment to scope the right MVP/MLP/features for every scenario.
Understand the business context
Learn about your product/company positioning and how it affects what you should build/offer.
Put in the right effort every time
Learn how to navigate the product lifecycle appropriately so that you understand what work to do as a designer.
Put in the right effort every time
Learn how to navigate the product lifecycle appropriately so that you understand what work to do as a designer.
Manage tradeoffs effectively
Learn how gather support and create alignment to scope the right MVP/MLP/features for every scenario.
Understand the business context
Learn about your product/company positioning and how it affects what you should build/offer.
Understand the business context
Learn about your product/company positioning and how it affects what you should build/offer.
Put in the right effort every time
Learn how to navigate the product lifecycle appropriately so that you understand what work to do as a designer.
Who's this course for?
Who's this course for?
Who's this course for?
Individual contributors who want to focus on design craft while providing strategic leadership/direction.
Individual contributors who want to focus on design craft while providing strategic leadership/direction.
Individual contributors who want to focus on design craft while providing strategic leadership/direction.
Senior
designers
You're confident in the craft of design and are ready to lead by doing. Level up on long-term design thinking, leading discovery and doing more innovative and/or strategic work.
Senior
designers
You're confident in the craft of design and are ready to lead by doing. Level up on long-term design thinking, leading discovery and doing more innovative and/or strategic work.
Senior
designers
You're confident in the craft of design and are ready to lead by doing. Level up on long-term design thinking, leading discovery and doing more innovative and/or strategic work.
Solo
designers
Perhaps you want a founding designer role or need to improve design maturity at your company without growing a team. Lead non-designers to ship the right features in uncertainty.
Solo
designers
Perhaps you want a founding designer role or need to improve design maturity at your company without growing a team. Lead non-designers to ship the right features in uncertainty.
Solo
designers
Perhaps you want a founding designer role or need to improve design maturity at your company without growing a team. Lead non-designers to ship the right features in uncertainty.
Freelancers
You want to be more than a workhorse and get paid for strategic input and not just design artefacts. Learn to ask the right questions to be brought in earlier and land well-paying clients.
Freelancers
You want to be more than a workhorse and get paid for strategic input and not just design artefacts. Learn to ask the right questions to be brought in earlier and land well-paying clients.
Freelancers
You want to be more than a workhorse and get paid for strategic input and not just design artefacts. Learn to ask the right questions to be brought in earlier and land well-paying clients.
This is the most practical design strategy course out there.
This is the most practical design strategy course out there.
This is the most practical design strategy course out there.
Live interactive learning
Live interactive learning
Live interactive learning
This is NOT a bunch of pre-recorded content you’ll have to slog through on your lunch breaks. It’s an interactive program in which we’ll be breaking down real problems and finding the best solutions, live.
This is NOT a bunch of pre-recorded content you’ll have to slog through on your lunch breaks. It’s an interactive program in which we’ll be breaking down real problems and finding the best solutions, live.
This is NOT a bunch of pre-recorded content you’ll have to slog through on your lunch breaks. It’s an interactive program in which we’ll be breaking down real problems and finding the best solutions, live.
A practical framework
A practical framework
A practical framework
It’s not a collection of nice-sounding theories about “leadership,” — it’s a clear, actionable framework you can learn once and then use as the base for every design project you work on, for the rest of your career.
It’s not a collection of nice-sounding theories about “leadership,” — it’s a clear, actionable framework you can learn once and then use as the base for every design project you work on, for the rest of your career.
It’s not a collection of nice-sounding theories about “leadership,” — it’s a clear, actionable framework you can learn once and then use as the base for every design project you work on, for the rest of your career.
Immediate real-world impact
Immediate real-world impact
Immediate real-world impact
You’ll be able to apply everything we’re learning to your own work, starting immediately. And you can bring any challenges or roadblocks you run into at work to our sessions, to work through in real time.
You’ll be able to apply everything we’re learning to your own work, starting immediately. And you can bring any challenges or roadblocks you run into at work to our sessions, to work through in real time.
You’ll be able to apply everything we’re learning to your own work, starting immediately. And you can bring any challenges or roadblocks you run into at work to our sessions, to work through in real time.
Your strategic design crew
Your strategic design crew
Your strategic design crew
You’ll be doing this course alongside a crew of incredibly talented, strategic designers who are just as driven as you are. So whenever you need an outside perspective going forward, you’ve got your people.
You’ll be doing this course alongside a crew of incredibly talented, strategic designers who are just as driven as you are. So whenever you need an outside perspective going forward, you’ve got your people.
You’ll be doing this course alongside a crew of incredibly talented, strategic designers who are just as driven as you are. So whenever you need an outside perspective going forward, you’ve got your people.
We'll be kicking off in February - date and time TBD - and there will only be 24 spots in total, to keep things personal, relevant and actionable.
We'll be kicking off in February - date and time TBD - and there will only be 24 spots in total, to keep things personal, relevant and actionable.
We'll be kicking off in February - date and time TBD - and there will only be 24 spots in total, to keep things personal, relevant and actionable.
Meet your instructor
Meet your instructor
Meet your instructor
Chimmy Kalu
Chimmy Kalu
Chimmy Kalu
In the day I lead design at a hotel/martech startup called Triptease. I also used to work at British Airways and Vogue where some of my work is still in place years after I left.
I've shipped new/innovative technology, launched 0-1 products, completely reimagined flagship/legacy products, B2B and complex products/features.
The rest of the time I teach design to 15,000+ people via LinkedIn learning, The School of UX and Memorisely. Or tinker with ideas and experiments that I can test.
In the day I lead design at a hotel/martech startup called Triptease. I also used to work at British Airways and Vogue where some of my work is still in place years after I left.
I've shipped new/innovative technology, launched 0-1 products, completely reimagined flagship/legacy products, B2B and complex products/features.
The rest of the time I teach design to 15,000+ people via LinkedIn learning, The School of UX and Memorisely. Or tinker with ideas and experiments that I can test.
In the day I lead design at a hotel/martech startup called Triptease. I also used to work at British Airways and Vogue where some of my work is still in place years after I left.
I've shipped new/innovative technology, launched 0-1 products, completely reimagined flagship/legacy products, B2B and complex products/features.
The rest of the time I teach design to 15,000+ people via LinkedIn learning, The School of UX and Memorisely. Or tinker with ideas and experiments that I can test.
FORMAT
FORMAT
FORMAT
Live (Virtual)
Live (Virtual)
Live (Virtual)
NEXT COHORT
NEXT COHORT
NEXT COHORT
June 2025
June 2025
June 2025
DURATION
DURATION
DURATION
5 weeks
5 weeks
5 weeks
DATES AND
TIMES
DATES AND
TIMES
Live class - Mondays 5-7pm GMT
Office hours Thursdays 5-7pm GMT
Live class - Mondays 5-7pm GMT
Office hours Thursdays 5-7pm GMT
Live class - Mondays 5-7pm GMT
Office hours Thursdays 5-7pm GMT
LANGUAGE
LANGUAGE
LANGUAGE
English
English
English
COST
COST
COST
$999
$999
$999
$799 for first 24 people
$799 for first 24 people
$799 for first 24 people
Course details
Sign up for The Design Strategy Lab today.
Sign up for The Design Strategy Lab today.
Sign up for The Design Strategy Lab today.
Go from order taker to decision maker with a tried and tested framework for designing the right product for every scenario.
Go from order taker to decision maker with a tried and tested framework for designing the right product for every scenario.
Go from order taker to decision maker with a tried and tested framework for designing the right product for every scenario.
© Chimmy Kalu, 2024
© Chimmy Kalu, 2024
© Chimmy Kalu, 2024